A Guide to Behavioural Finance

Watch the functioning of your own mind in a calm and detached manner so you can gain insight into your own behaviour.

Making Sense of Behavioural Economics

Behavioural Finance seeks to explain situations where real people make real financial decisions that might not be easily explained or predicted by traditional economic theories.

In this guide, we look at a different aspect of behavioural economics as a way of examining just how much our decisions can be influenced by factors other than the cold, hard calculations we might think we’re making as informed investors.

Money is an emotive issue. Financial decisions should be based on academic evidence rather than the way we feel.

We're all prone to make bad financial decisions. Avoiding expensive mistakes is critical to long term financial success.

By understanding the main financial mistakes we all make, you dramatically improve your chances of avoiding them!

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We’re all prone to making bad financial decisions that impact our long term financial wellbeing. Understanding what these situations are, and the sorts of things you can do to stop them, will result in a better investment experience and a more harmonious relationship with your financial planner.


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