First Wealth Appoints Jess Biggs to Launch Sports and Entertainment Division

First Wealth has appointed Jess Biggs to lead its new Sports and Entertainment division, a bold move that reflects the firm’s mission to rethink financial advice for people living extraordinary lives. Jess joins from Evelyn Partners, bringing specialist experience supporting elite clients across the sports, entertainment, and creative industries. While Jess will not be providing financial advice herself, she will lead the division’s strategic direction, client experience, and partnerships – ensuring every client receives the right support from the right experts.

This new division is built around a clear ambition: to deliver expert financial planning, protection, and coaching for clients whose careers are intense, fast-moving, and often short-lived. From Premier League footballers to global musicians, the need for specialist advice has never been more urgent – yet traditional wealth firms are still offering one-size-fits-all solutions. 

“Athletes, performers and creatives face unique challenges,” says Jess Biggs. “Short career windows. Intense pressure. Complex income. High visibility. You need a plan that’s personal, flexible, and protective. We’re building exactly that – bespoke, grounded, human advice that gives people confidence and control.”

Why Now? 

At First Wealth, we believe in empowering brilliant people to build brilliant things. Jess’s appointment is not just about a new client segment – it’s about backing someone with a clear vision and the energy to bring it to life. 

“Jess brings energy, clarity, and a fierce commitment to progress,” says Anthony Villis, Managing Director.“She understands the value of real relationships and shares our ambition to build a firm that puts people, not process, at the centre. At First Wealth, we back our people. That’s how innovation happens – and it’s why this division is so exciting.”

More Than Advice 

First Wealth’s new offering will be built on the firm’s award-winning “Measure Wealth by Wellbeing” framework – a philosophy that views money not as the goal, but as a tool to live well, support loved ones and create lasting impact.  

As a Certified B Corp with an outstanding NPS of 93, First Wealth is already recognised for doing things differently. The launch of this new division is part of a broader strategy to challenge complacency in wealth management and provide ambitious clients with the advice, care, and partnership they deserve. 

To Our Finance Peers

This isn’t just a press release. It’s a call to arms. 

If you’re a financial professional who’s tired of the status quo, who wants to put clients first, deliver meaningful advice, and help shape the future of this profession – we want to hear from you.  

Join the crew. Change the game. 

This document is marketing material for a retail audience and does not constitute advice or recommendations. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.