Personal & Business Protection Planning

Securing your legacy and your livelihood shouldn't be left to chance – Protection Planning acts as a financial life jacket, ensuring that if life throws a curveball, your family’s lifestyle and your business’s continuity remain fully intact.

image

First Wealth's model portfolios are ranked among the top 10% of portfolios by the ARC Private Client Indices (PCI).

B Corporation
Chartered Financial Planners
Moneyfacts Award 2025
Chartered Financial Planning Firm of the Year
5-star Google rating from 140+ reviews

Everything you need to know about Capital Gains Tax

image

How does Protection Planning work?

Protection planning is a strategic audit of the risks facing your personal and professional life. The process involves selecting specific insurance structures and – where appropriate – placing them in Trust to ensure tax efficiency and immediate liquidity.

This process includes:

  • Relevant Life Policies: High-value life cover paid for by your business as a tax-deductible expense.
  • Income Protection: Ensuring a monthly tax-free payment if you are unable to work.
  • Key Person Cover: Providing the business with a financial buffer to offset the loss of a crucial team member.
  • Shareholder Protection: Ensuring surviving partners have the cash to buy out a deceased partner’s shares immediately.
image

What are the benefits of Protection Planning?

  • Financial Resilience: Ensure your family can maintain their standard of living, regardless of a change in health or circumstances.
  • Tax-Efficient Premiums: By using business-relevant policies, premiums can often be treated as a business expense, reducing your Corporation Tax while remaining a tax-free benefit for you.
  • IHT Mitigation: Writing personal life insurance into Trust ensures the payout falls outside of your estate, avoiding a 40% Inheritance Tax headache.
  • Business Continuity: It provides the circle of safety needed to keep a company operational and prevents a forced sale of the business during a crisis.
image

Who is Protection Planning right for?

Proactive protection planning is essential for anyone whose family or business relies on their ability to generate income. It is typically suitable for those who:

  • Are Business Owners: Seeking to protect the value of their company and ensure a smooth transition of shares between partners.
  • Have Young Families: Looking to secure their children’s future and guarantee mortgage repayments are covered.
  • Are High-Net-Worth Individuals: Wanting to provide immediate liquidity for IHT bills without forcing the sale of high-value property or portfolios.
  • Value Certainty: Understanding that the most successful financial plans are built on a foundation of risk mitigation, not just growth.

“If you want to know how to make the most of the money and assets that you have at your disposal, then First Wealth are brilliant.”

Our Protection Planning Process

Our goal is to build a circle of safety around your wealth through meticulous risk management. By aligning your personal and business coverage with your broader financial goals, we ensure your plan remains resilient.

 

image

Holistic Risk Assessment

We stress-test your financial plan to identify blind spots where a worst-case scenario would derail your long-term goals. Using cashflow modelling, we calculate the exact cover required to maintain your family’s lifestyle or business continuity.

 

image

Tax-Efficient Structuring

We prioritize business-relevant policies where premiums can be treated as a tax-deductible expense. By writing policies into Trust, we ensure payouts fall outside your estate for Inheritance Tax purposes, providing immediate liquidity.

 

image

Strategic Continuity Design

For entrepreneurs, we coordinate with legal experts to align protection with shareholder agreements. We implement arrangements that provide surviving partners with the capital to maintain control while ensuring a departing partner’s family receives fair value immediately.

 

image

Let's take the first step together

Your first meeting is all about you. Together, we’ll look at where you are now, where you want to be, and how to shape a clear plan to get you there. During your initial session, we’ll help you:

 

image
Step #1

Clarity

Understand what matters most to you and your life goals

Step #2

Insights

Explore the opportunities and challenges in front of you

Step #3

Strategy

Explain how we would structure your personal wealth and protection plan

Step #4

Actions

We’re here to help you – no pressure, no jargon

SPEAK TO AN ADVISER

What our customers say

We’re trusted by more than 700 families and have a 5.0 rating on Google from 134 reviews.

image

Anthony, Fraser and the team at First Wealth have been brilliant in helping me with my financial planning post exit. They understand the DNA of entrepreneurs like me better than any wealth manager out there - and I’ve met a lot of them! Particularly like their evidence based approach and superb level of service and support.

image

Terence O’Dwyer

image

Working with the team at First Wealth has been a consistently outstanding experience, and I cannot recommend them highly enough – especially Rob and Humaira. They provided me with unmatched expertise in tax and estate planning, which was genuinely second to none. What truly set them apart, however, was the remarkable clarity and profound empathy they offered, transforming what could have been complex and emotional conversations into clear, understandable discussions. They didn't just dispense advice; they gave me a powerful sense of calm and confidence as I navigated significant decisions about my future and legacy.

image

Gayatri Wood

image

First Wealth have taken time to understand my situation and where I want to go in life over many many years. They have advised on the best course of action, and supported me when things have changed - sometimes planned, and sometimes unexpectedly! Petra is a diamond - she is both super professional and very personable. I have so appreciated her knowledge and advice. I have been so pleased with First Wealth that I have recommended them to many of my friends over the years, and they too are now engaged with First Wealth.

image

Amanda Medler

image

First Wealth has been a game-changer for my financial future. From the moment I engaged with their team, I felt genuinely listened to and understood. They genuinely care about your overall well-being and long-term security. The team is professional, responsive, and incredibly knowledgeable. I’ve gained so much peace of mind knowing my finances are in such capable hands. I highly recommend First Wealth to anyone looking for thoughtful, forward-thinking financial guidance.

image

Ben Nield

image

Since selling my business, working with First Wealth as my Financial Advisor has been one of the best decisions I’ve made. Their advice, and in particular Managing Director Anthony Villis, has brought real clarity to my investment strategy, and their evidence-based approach continues to give me confidence in their service. Thoughtful, informed, and always responsive, they have been a valued hand during a big life transition, and I couldn’t recommend them more highly.

image

Neil Darkes

image

Anthony, Fraser and the team at First Wealth have been brilliant in helping me with my financial planning post exit. They understand the DNA of entrepreneurs like me better than any wealth manager out there - and I’ve met a lot of them! Particularly like their evidence based approach and superb level of service and support.

image

Terence O’Dwyer

image

Working with the team at First Wealth has been a consistently outstanding experience, and I cannot recommend them highly enough – especially Rob and Humaira. They provided me with unmatched expertise in tax and estate planning, which was genuinely second to none. What truly set them apart, however, was the remarkable clarity and profound empathy they offered, transforming what could have been complex and emotional conversations into clear, understandable discussions. They didn't just dispense advice; they gave me a powerful sense of calm and confidence as I navigated significant decisions about my future and legacy.

image

Gayatri Wood

image

First Wealth have taken time to understand my situation and where I want to go in life over many many years. They have advised on the best course of action, and supported me when things have changed - sometimes planned, and sometimes unexpectedly! Petra is a diamond - she is both super professional and very personable. I have so appreciated her knowledge and advice. I have been so pleased with First Wealth that I have recommended them to many of my friends over the years, and they too are now engaged with First Wealth.

image

Amanda Medler

image

First Wealth has been a game-changer for my financial future. From the moment I engaged with their team, I felt genuinely listened to and understood. They genuinely care about your overall well-being and long-term security. The team is professional, responsive, and incredibly knowledgeable. I’ve gained so much peace of mind knowing my finances are in such capable hands. I highly recommend First Wealth to anyone looking for thoughtful, forward-thinking financial guidance.

image

Ben Nield

image

Since selling my business, working with First Wealth as my Financial Advisor has been one of the best decisions I’ve made. Their advice, and in particular Managing Director Anthony Villis, has brought real clarity to my investment strategy, and their evidence-based approach continues to give me confidence in their service. Thoughtful, informed, and always responsive, they have been a valued hand during a big life transition, and I couldn’t recommend them more highly.

image

Neil Darkes

You Ask. We Answer

If something’s still unclear, just send us a message — we’re happy to help anytime

Ask a question

How much protection do I actually need?

There is no one-size-fits-all answer. We use sophisticated cashflow modelling to calculate your specific number – the exact amount of capital required to maintain your family’s current lifestyle or ensure your business remains solvent if a key individual is lost. This ensures you are not under-insured or paying for redundant cover.

What is the difference between personal life insurance and a Relevant Life policy?

A standard personal life policy is paid from your post-tax income. A Relevant Life policy is an alternative for directors and employees where the company owns the policy and pays the premiums as a tax-deductible business expense. In the event of a claim, the benefit is paid tax-free to your family, making it a significantly more tax-efficient way to provide personal cover.

How does Shareholder Protection prevent a hostile business takeover?

Without a legal agreement and the funds to back it, a deceased partner’s shares could pass to their family members who may have no interest or experience in running the business. Shareholder Protection provides the remaining directors with the immediate cash needed to buy those shares back, ensuring the business stays in the right hands while providing the family with fair value.

What is Key Person Cover, and does my business need it?

A Key Person is anyone whose sudden absence would cause a significant financial hit, such as a top salesperson, technical expert, or founder. This insurance provides a lump sum to your business to cover lost profits, recruit a high-calibre replacement, or repay business loans that may be called in following the loss of a director.

Why is it important to write my protection policies into a Trust?

Placing a policy in Trust is one of the most effective ways to protect your wealth. It ensures the payout is not considered part of your estate for Inheritance Tax purposes, potentially saving 40% in tax. Crucially, it also allows the money to be paid out immediately to your beneficiaries, bypassing the often lengthy and complex probate process.

Can I review or change my existing protection policies?

Yes, and we recommend doing so regularly. As your business grows or your family circumstances change (such as a new mortgage or the birth of a child), your original cover may no longer be fit for purpose. We can audit your current policies to ensure they are still competitive and correctly structured to meet your current goals.

Ask a question

More on Protection Planning

All insights
All insights
map
6 Broadstone Place, Marylebone, London, W1U 7EN

Get more news and insights straight to your inbox

First Wealth will use the information you provide, to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy

You are now leaving First Wealth's website

First Wealth (London) Limited does not endorse the linked website or any of its contents, and is not responsible for the accuracy of the information contained within it.