Behavioural Finance – So What?

Client Stories

Behavioural Finance – So What?

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“The best plan in the world means nothing if you don’t act on it!”

— Anthony Villis, Managing Partner

I was honoured to be invited by my good friend and leading financial planner Andy Hart, to speak at 2017’s inaugural Humans Under Management conference. The aim of the new annual event is to promote, highlight and build on the work that advisers are doing to introduce and develop behavioural finance into their own planning practices. This is an area we’re passionate about at First Wealth – we’ve just published a ten-part series exploring the topic and considering how we can start to use its insights to build strong relationships and achieve great results for our clients.

The key message behind my talk at Humans Under Management was that if we want to successfully engage with the important lessons of behavioural finance, it’s vitally important that we make it relevant and interesting to our clients

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This article does not constitute advice. Anyone considering any form of financial planning should seek independent financial advice. First Wealth (London) Limited is an appointed representative of Best Practice which is authorised and regulated by the Financial Conduct Authority (FCA). You should note that the FCA does not regulate tax advice.

Past performance is not indicative of future results. The value of your investment may go down as well as up.


This document is marketing material for a retail audience and does not constitute advice or recommendations. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.

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