An introduction to behavioural finance

This simple guide gives a fascinating insight into your own behaviour – and shares smart steps you can take to avoid repeating your financial mistakes.

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What you'll learn

The evolution of behavioural finance, and why the topic is so important to money success

The most common cognitive biases that affect us all as investors

How you can identify your own investment blind spots and adjust your behaviour accordingly

What's inside

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We’re all prone to making bad financial decisions that impact our long term financial wellbeing. Understanding what these situations are, and the sorts of things you can do to stop them, will result in a better investment experience and a more harmonious relationship with your financial planner.


This document is marketing material for a retail audience and does not constitute advice or recommendations. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.

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