An Introduction To Behavioural Finance

This simple guide gives a fascinating insight into your own behaviour – and shares smart steps you can take to avoid repeating your financial mistakes.

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Making Sense of Behavioural Economics

When it comes to money, your mindset has more power than you’d think! Behavioural Finance seeks to explain situations where real people make real financial decisions that might not be easily explained or predicted by traditional economic theories.

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Money is an emotive issue. Financial decisions should be based on academic evidence rather than the way we feel.

We're all prone to make bad financial decisions. Avoiding expensive mistakes is critical to long term financial success.

By understanding the main financial mistakes we all make, you dramatically improve your chances of avoiding them!

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We’re all prone to making bad financial decisions that impact our long term financial wellbeing. Understanding what these situations are, and the sorts of things you can do to stop them, will result in a better investment experience and a more harmonious relationship with your financial planner.


This document is marketing material for a retail audience and does not constitute advice or recommendations. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.

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