Our Process & Fees

A six-pillar framework to uncover the life you want – and simple, upfront fees to match. No jargon, no nasty surprises, no hidden costs. If you aren't happy with your financial plan, we'll refund 100% of the fee.

image

Our approach, in 90 seconds

Anthony Villis, our Founder, explains what makes the First Wealth process different, and why our clients stay with us for the long haul.

image

A plan for your life , not just your portfolio

Even a plan that looks perfect on paper can fail to answer the most important question: what kind of life are you actually trying to build? Our Measure Wealth by Wellbeing framework goes beyond spreadsheets to answer exactly that.

image 1. What Matters Most
What are the top three things that bring you the most joy and fulfilment in life?

The foundation for long-term satisfaction is the alignment between your finances and your values and life goals. This pillar is about defining what truly brings you joy and purpose – prioritising intrinsic goals, such as relationships, over extrinsic ones like status.

By clearly identifying your short and long-term aspirations, you can create a financial roadmap that offers personal freedom and control.

 

 

image 2. The
 Curveballs

True financial resilience means being prepared for the unexpected, such as illness or economic downturns. This pillar focuses on mitigating risks through legal protections like wills and powers of attorney, as well as maintaining an emergency fund of three to six months’ expenditure.

Appropriate insurance coverage ensures your income and assets remain intact, acting as a safety net during challenging times.

 

 

image 3. The Plan
What would financial security look like for you in 5, 10, or 20 years?

A structured financial plan is a powerful tool that provides the clarity, comfort, and confidence essential to financial wellbeing. It encourages good habits, such as budgeting and saving, while deepening your financial literacy.

By balancing your assets, income, and spending, a flexible plan empowers you to anticipate future needs, handle challenges, and reduce anxiety.

 

 

image 4. Financial Independence

Financial independence is about empowerment – living a life of freedom and purpose, free from financial anxiety. It begins with calculating ‘your number’, the amount needed to comfortably cover your lifetime spending.

With a diversified investment portfolio and regular reviews, you gain the flexibility to pursue passion projects, philanthropy, or family time without the pressure of earning an income.

 

 

image 5. Loved Ones

Supporting the people you care about is a key driver of wellbeing, requiring open intergenerational communication and legacy planning. This involves preparing the next generation for financial responsibility and ensuring elderly parents are supported.

Tools like family mission statements help establish shared values, fostering emotional satisfaction and economic stability for the whole family.

image 6. Impact

Financial wellbeing extends beyond personal wealth to the impact you make on society. This pillar aligns your finances with your values through philanthropy, community support, and impact-driven investments.

Whether through structured giving or socially responsible investing, using your wealth to contribute to broader societal wellbeing fosters a deep sense of purpose and life satisfaction.

 

 

What Matters Most image
The
 Curveballs image
The Plan image
Financial Independence image
Loved Ones image
Impact image
cursor Click any section to discover more Tap any section to discover more

Straightforward fees for peace of mind

Paying for professional advice and a great financial plan should be the best investment you ever make. Most firms actively hide their fees. We believe in radical transparency with our clients:

Fee 01 FIXED

Your Financial Plan

A one-off fixed fee to build your bespoke financial plan. The fee depends on complexity and scope and we agree it with you in writing, in advance.

Standard plan £3,000
Intermediate plan £5,000
Comprehensive plan £7,000

For particularly complex planning, we’ll provide a bespoke invoice agreed in advance.

Fee 02 % OF INVESTED

Implementation

A one-off fee covering the advice, administration and set-up of any new investments or pensions we recommend.

Of the amount invested 1.00%

Example: Invest £500,000 → implementation fee of £5,000.

Same rate applies to monthly contributions (e.g. £10 on each £1,000 ISA contribution).

Fee 03 ANNUAL · TIERED

Ongoing Service

An annual fee for ongoing advice, reviews and investment management. Tiered so that larger portfolios pay proportionally less.

Tier 1 · Up to £2.5m 1.00% p.a.
Tier 2 · £2.5m – £5m 0.80% p.a.
Tier 3 · £5m+ 0.30% p.a.

Minimum annual fee £2,000. Excludes direct property & cash deposits.

What about other fees?

Beyond First Wealth's own fees, any investment carries some underlying costs. Fund management, platform access, etc. These are a necessary part of investing, and we always include them upfront so you can see your total costs in pounds, not just percentages.

image
Annual fee Rate £
First Wealth
Ongoing service fee 1.000% £10,000
Underlying investment costs
Fund management 0.273% £2,730
Fusion wrap platform 0.185% £1,850
Discretionary management 0.090% £900
Total cost of ownership 1.548% £15,480

A worked example

Here’s what a £1,000,000 portfolio looks like end-to-end — our fees, plus the underlying costs that come with any diversified, professionally managed portfolio.

The setup: £1,000,000 invested into our discretionary-managed Evidence-Based balanced portfolio (P50), held on the Fusion wrap platform. Every cost below is agreed with you in writing, before you invest.

How do our fees compare?

The FCA publishes average fees across the UK financial planning profession. Here's how we stack up.

Industry average (FCA)

Initial advice 2.40%
Ongoing advice 0.80% p.a.
Initial advice 1.00%
Ongoing advice From 0.30% p.a.

Why financial planning pays for itself

Independent research consistently shows that professional financial planning adds significant value over the long term – often many times what it costs.

£109K +

UK households with a financial plan are, on average, £109,172 better off than those without one — a gap that holds across every income bracket.

SJP Financial Health Report, 2025
15%

The portion of fund returns self-directed investors often miss through mistimed buying and selling. This “behaviour gap” is one of the clearest ways good advice quietly pays for itself.

Morningstar Mind the Gap, 2025
85%

of UK consumers feel more confident about their financial future after speaking with a financial adviser — with peace of mind cited as the single biggest benefit.

Unbiased UK consumer research, 2025

The small print, clearly explained

We believe clients should never be surprised by a fee. Here’s everything else you’ll want to know.

Ask a question

Our initial meeting

We like to kick things off with a free, no-strings informal meeting to help you, and us, decide if we’re the right fit.

Once we’ve decided to work together, we charge our fees in three ways:

  • A fixed fee to produce Your Financial Plan.
  • An implementation fee to invest your money. 
  • An annual fee for ongoing advice and service.

These fees reflect the services you ask us to provide.

Book a Discovery Call

Fixed fee to produce Your Financial Plan

The fee for producing Your Financial Plan will be based on a combination of how many existing contracts we will be reviewing and the specific areas you have asked us to consider. We will provide you with a personalised invoice confirming Your Financial Plan Fee and the scope of work. 

Our financial planning fees are as follows:

  • £3,000
  • £5,000
  • £7,000

For particularly complex planning requirements, we will provide a bespoke invoice which we will give you in advance.

Book a Discovery Call

Implementation fees

Your Financial Plan may include recommendations for new investments and pensions, for example to invest in an Individual Savings Account (ISA) each year. 

First Wealth is remunerated at the implementation stage of any investments and pensions that we recommend to you. The charge includes the advice, administration and set up of these products.

Our implementation fee is 1% of the amount of money you invest through First Wealth.

For example, if you invested a lump sum of £500,000, our implementation fee would be £5,000.

Book a Discovery Call

Ongoing advice and service fees

Once the initial financial plan is put in place, our ongoing advice and service is designed to keep you focused on meeting your Life Goals® and objectives.

Naturally, aspects of your finances and your life will change over time, so our ongoing advice and service will adapt to these transitions before and after they occur. The ongoing advice and service includes both the financial planning and wealth management aspects of our relationship.

Our ongoing advice and service fee is tiered, depending on how
much you have invested with us and whether those assets allow
ongoing fees to be paid:

  • Tier 1: £0–£2,499,999, 1% p/a
  • Tier 2: £2,500,000–£4,999,999, 0.8% p/a
  • Tier 3: £5,000,000 plus, 0.3% p/a

Please note the ongoing service fee does not apply to direct property investments or cash deposits. If for any reason this is not the case, we will let you know in advance of proceeding.

It is important to remember that with funds under management, as the funds grow and the value of your investment increases, so will the fee applicable. Conversely if the value of your fund falls in value, our annual fee will reduce accordingly.

Book a Discovery Call

Additional investment fees

In addition to the First Wealth fees, there may be additional charges associated with the funds we recommend, the structures or pensions we invest in and the wrap platform (also referred to as custodian fees). Where applicable we will inform you of the charges that will affect your investment and pensions.

Typical investment fees are applied for discretionary investment management, wrap platform and the underlying financial instruments we invest in on your behalf.

The specific amount you will pay depends on the portfolio you are invested in, the exact services you ask us to provide and the amount you invest with us.

For example, if you invested £1,000,000 into discretionary managed, First Wealth Evidence Based balanced portfolio P50, with the assets managed on the Fusion wrap platform, the annual fees would be as follows; discretionary management fee 0.09% (£900), costs of underlying financial instruments 0.273 (£2,730) and Fusion wrap platform 0.185% (£1,850).

Including the First Wealth fee of 1% per annum, this gives a total cost of ownership of 1.548% (£15,480 on a £1,000,000 investment).

Book a Discovery Call

Minimum annual fee

The provision of ongoing advice and service is subject to a minimum fee of £2,000 each year. If the fees received from your portfolio fall below this level, we will invoice you for the difference between the fees received and the £2,000 minimum level.

First Wealth’s invoice policy is to request payment within 7 days of issue. In the event of late payment of the fees invoiced, First Wealth reserves the right to charge interest in respect of any sum due at a rate of 3% per annum above the Bank of England base rate from the due date.

Book a Discovery Call

Fees if you invest monthly

Our implementation fee also applies if you wish to invest on a monthly basis. For example, if you invest £1,000 per month into an ISA, we would earn 1% on each contribution, or £10 on each contribution. In addition, our annual fee of 1% is payable on the cumulative value of your investments over time.

Book a Discovery Call

Project work fees

Occasionally we will be asked to undertake a piece of work that sits outside of our standard fee model. For example, helping the trustees of a pension scheme buy a commercial property via their pension fund.

If this is the case, we will let you know in advance, and will write to you with a Scope of Work brief including a project fee for the work requested. The fee quoted will be based on the amount of time required to successfully fulfil the specific project brief.

Book a Discovery Call

Value Added Tax (VAT)

As we act on your behalf as an intermediary our fees are presently exempt from VAT which means we do not usually have to make an additional charge of 20%. If we do have to charge you for a service which is subject to VAT, we will inform you in advance.

Book a Discovery Call

What is not included in our fees

Neither First Wealth or our employees are qualified to provide legal or accounting advice or to prepare any legal or accounting documents. It is hereby understood and agreed that the onus is on you, the client, to refer to a solicitor or accountant any point of law or taxation that may arise during our discussions.

The scope of our advice does not include will writing, advice on trusts outside of a protection product and tax calculations and advice.

Upon request, we will be happy to make a recommendation to a suitable solicitor or accountant to assist you with your planning.

We reserve the right to pass on any third-party expenses such as Capital Gains Tax (CGT) reporting or third-party discretionary management fees. If we do need to charge you for any of these services a fee will be agreed with you in advance and invoiced independently.

Book a Discovery Call

How do our fees compare?

FCA research shows that average charges across the financial planning profession are 2.4% of the amount invested for the initial advice and 0.8% per annum for ongoing advice (FCA Evaluation of RDR Report, December 2020). We believe our fees represent excellent value for the advice and service that we provide; have a look at our Google Reviews, our clients say things a million times better than we can.

Book a Discovery Call
Ask a question

Let's Take the First Step Together

Your first meeting is all about you. Together, we’ll look at where you are now, where you want to be, and how to shape a clear plan to get you there. During your initial session, we’ll help you:

image
Step #1

Clarity

Understand what matters most to you and your life goals

Step #2

Insights

Explore the opportunities and challenges in front of you

Step #3

Strategy

Explain how we would structure your personal wealth plan

Step #4

Actions

We’re here to help you – no pressure, no jargon

Speak to an adviser
map
map
6 Broadstone Place, Marylebone, London, W1U 7EN

Get More News and Insights Straight to Your Inbox

First Wealth will use the information you provide, to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy

You are now leaving First Wealth's website

First Wealth (London) Limited does not endorse the linked website or any of its contents, and is not responsible for the accuracy of the information contained within it.